Be Part of The Most Incredible Sporting Event

Connect your brand to the Best Surf Lifesavers in Britain as they compete in the Highest Octane Beach & Ocean Events.

The AB Project is launching a Tender for brands to be Hydration Sponsors of the 2026 & 2027 Surf Lifesaving Great Britain National Championships.

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Surf Lifesaving Since 1953

When Aussie Alan Kennedy arrived in Cornwall, he set up Britain's First Club.

He knew from Australian WW2 servicemen that the Atlantic surf would remind him of home, so he travelled to Bude.

In 1953 Bude Surf Lifesaving Club was incorporated and made official with the award of 12 "Bronze Medallions" to Britain's first lifesavers.

Today, over 10,000 Surf Lifesaving 'Clubbies' in coastal communities participate in volunteer beach patrols, youth training and compete in one of the most physically demanding sporting events between the beach and the ocean.

Nippers start at aged 7, they go on to train fully as professional lifeguards as they turn 16, many will take lifeguard jobs with the RNLI keeping the beaches safe, some will make it their career, others will represent Great Britain on the World Stage.

Most will volunteer back into their clubs patrolling the beaches and training up the next generation - Surf Lifeaving is a true vocation.

WE WANT TO CONNECT YOU TO SUPERSTARS

Competition on Another Level

The SLSGB Masters, Youth and Nipper Nationals is an incredible event and charity to be associated with - EVERYTHING about the Event is FANTASTIC. Lifesavers pit themselves against each other in pursuit of club points & National Titles.

We want to put your brand on 2,000 momento bottles, wrap four refill stations to deliver athletes chilled, filtered water with your brand's identity

Check it out

The Isle of Man TT

The world's most recognised event

In 2019, Tennessee native Robin Birdsall, fed up with seeing single-use plastic bottles, decided to do something.

Together with close friend and business partner Cory Dickson, they founded The AB Project. Cory would run US operations in Tennessee, Robin would run European operations from the Isle of Man where she had settled with her husband Ian.

The AB Project's mission would be clear - promote the use of reusable bottles with a focus on events, which are synonymous with single-use plastic waste - especially the contemptible plastic bottle!

Connecting these dots, The AB Project now manufactures brandable mobile refill stations to quickly install and supply chilled, filtered water.

Augmented with intrinsically collectable Branded Event Bottles, events and associated brands get retention of long-term promotional value.

For the fifth year, The AB Project has been the official Hydration Partner for the Isle of Man TT & thanks to a future Netflix special, the TT has extended this contract to 2029.

Key Facts about Surf Lifesaving

There are 57 volunteer Surf Lifesaving Clubs across the UK and 10,000 SLSGB volunteers and athletes who patrol Britain's beaches. Members join from 7 years old and stay into their 70's.

How many?

10,000 volunteer Clubbies - patrol the beaches across Great Britain

Key Lifesaving stats

In 2025, 10,000 Surf Lifesaving GB volunteers assisted 3,525, 13 lives saved, 37 first aid responses, Found 51 missing people, Made 98 rescues, Made 1,546 reactive interactions and 1,780 preventative interactions.

Providing an esssential service

Surf Lifesaving GB Clubs volunteers work closely with the RNLI Lifeguards to help augment the seasonal Lifeguard service on beaches across the Britain

Real certifications

SLSGB Delivers 4,000 surf lifesaving awards each year, educating people of all ages, keeping themselves safe and helping others.

The Plan

Step 1: Register for the Tender pack

Fill out the brief form on this page and we'll send you the tender pack information.

Registrations close 25/11/2025

Step 2: Review

Tender packs will be sent out on November 19th 2025.

Review with your team and ask The AB Project any questions you have.

Tender packs will go out 27/11/2025

Step 3: Submit

Submit your tender, submissions will close on 16th December 2025.

Step 4: Award

Successful Tender applicants will be awarded on 22nd December 2025.

See More Options

The Isle of Man TT have worked alongside the AB Project since 2022, with the AB Project supplying branded filtered water stations and retail sale points of their insulated TT branded bottles.

In partnership with the AB Project, the Isle of Man TT has made strides in reducing the single use plastic at the event to such an extent we now prohibit the sale of single use plastic at the TT Grandstand. The AB Project refill points have saved the use of more that 100,000 single use water bottles in 2025 alone.

The AB Project have provided hydration to the public as well as dedicated hydration stations in restricted areas, such as the Hospitality facility, medical facility and assembly areas. This provides the chilled filtered water service to all users of the site.

This initiative enhances the ESG profile of The Isle of Man TT, reduces waste cleanup and provides a positive environmental impact for the Island, its residents, and visitors.

Rob Temple

TT & MOTORSPORT DEVELOPMENT OFFICER, Isle of Man TT Races at Isle of Man Government

We’d like to extend our sincere thanks to The AB Project for their fantastic support of RE Hydration Support at the 2025 SLSGB National Championships in Weymouth. Their contribution played a huge part in helping us deliver a sustainable and successful event.

A special thank you to Gemma Sutton, whose organisation and attention to detail were outstanding throughout. The reusable bottles provided were a huge hit with competitors and volunteers alike practical, high quality, and perfectly aligned with our sustainability goals.

We truly appreciate The AB Project’s commitment to promoting hydration and environmental responsibility at our event, and we look forward to working together again in the future.

Nigel Bowden

National Events Manager SLSGB

Working with The AB Project has been an absolute pleasure. They were a key partner for the 2026 UK Surf & Skate Expo, and we look forward to working with them in the future.

Christian Thompson

CEO at DYSUJO Group of Companies

Be Part of The Most Incredible Sporting Event

Surf Lifesaving Since 1953

When Aussie Alan Kennedy arrived in Cornwall, he set up Britain's First Club.

WE WANT TO CONNECT YOU TO SUPERSTARS

Competition on Another Level

Our Tender Pack details the crazy brand retention value and how we achieve it.

Request the No Obligation Tender Information Pack.

Fill in this form and we'll send you a Tender Pack

Applications close on 25/11/2025.

Packs will be sent out on 27/11/2025, and Tender Submissions will open.

The Isle of Man TT

The world's most recognised event

In 2019, Tennessee native Robin Birdsall, fed up with seeing single-use plastic bottles, decided to do something.

Gemma Joined The AB Project in 2024

Key Facts about Surf Lifesaving

How many?

Key Lifesaving stats

Providing an esssential service

Real certifications

The Proposition

Who is involved

The AB Project

Surf Lifesaving Great Britain

Ditch the Digital

The Plan

Step 1: Register for the Tender pack

Step 2: Review

Step 3: Submit

Step 4: Award

But Don't Just Take Our Word for It...

Our Tender Pack details the crazy brand retention value and how we achieve it.

Request the No Obligation Tender Information Pack.

Fill in this form and we'll send you a Tender Pack

Applications close on 25/11/2025.

Packs will be sent out on 27/11/2025, and Tender Submissions will open.

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HOW WE THINK

Meet The AB Project Team

Robin Birdsall

Corey Dickson

Gemma Huntsman

Oliver Huntsman

Carina Patterson

Kim Blanks

Ian Birdsall

Louise Corkish

Find out More